RE: Vodafone launches faster social broadband tariff for struggling families19 Jul 2023 12:22
'If VOD try to raise prices, consumers hard up or otherwise can easily find better deals in this market. Churn will be massive if they blindly raise by 14%.'
The headline price rises can be misleading of course. Acquisition, Retention, Churn all come with a cost and a bottom line impact. You can be certain losing 1,000 customers wont dent the bottom line. Losing 1,000,000 would. If you are buying a handset and taking service you are committed to the terms of the contract for 3 or 4 years. If you think only about price and service and have a reconditioned handset, you will find the best deal when your service comes up for renewal. In any event, will phase in over years and all operators will competing on price and quality etc
The largest network usually creates the most value for customers, hence 3 Vod UK merger also looks an interesting.