RE: SP28 Nov 2020 17:30
DBB, to add some context to my reply, have worked in branding and design for many years, building and selling a business. My professional life has essentially been built upon telling big companies stories to their audiences.
If it were me, I would be looking the simple fact that when anyone explains Bushveld, including Fortune, they firstly explain mining and then they tell the BE story as an addendum.
For me this is critical because it is exactly how the market also talks about Bushveld. It still sees BE as tacked on and not generating revenue when in fact it is the lynchpin that will glue the entire Bushveld model together. The market just does not believe that yet and says (as Matt did) yeah, but when will VRFB happen (it already is), and also you are a miner that obviously needs a perception change.
Where the levers truly lie for me is in focusing the way Bushveld is presented, on vertical integration. It is the spine that links the entire proposition together and brings together every revenue stream, every activity,every part of the company and places equal weighting upon them all.
Can you can imagine listening to a Bushveld presentation that tells the full VI story, using VI to contextualise each facet, each step along the model and each revenue generating opportunity. It is a story that tells itself once you get going.
Compare that to 'we are a mining business and we have Bushveld energy which does X.'
Bit busy ATM, but hopefully that gives you a gist of my own opinion. Atb