From MM's linkedin..24 Mar 2026 13:33
I love news like this - huge congrats to Julian Hearn on announcing the deal to sell Huel to Danone 💪
I don’t know him, we’ve never spoken or met, but you can’t help but respect and recognise the hard work that’s gone over the years to make Huel the success it's become.
The back story is brilliant. A young working class man, backing himself to switch from manual labour and start a meal replacement company.
If the rumoured numbers are true, Huel was sold to Danone for close to £900m (c3.7 x Revenues and c45 x EBITDA), a fair reflection of the strong brand built, especially in UK convenience retail.
Another British champion sold to overseas companies always creates some noise, but this is the reality of the UK business cycle. We are blessed with a nation of risk-takers and entrepreneurs, constantly churning out great businesses. Going global from the UK isn’t easy, and often needs established partners to help break new markets and sales channels.
Danone have a solid track record and should be great owners of the brand, taking it into markets and places much quicker than would have otherwise been possible.
It’s especially nice to hear that Julian is set to receive £300m to £400m as pay back for all the risk-taking, stress and sleepless nights over the years. Once he’s caught up on all those missed holidays and family time, let’s hope he goes again and starts another business from the UK.