RE: Exciting Times22 Mar 2025 10:05
The whole Asos share price crash over the last couple of years has been because they have been trying to get rid of that 1 billion stockpile at discounted prices therefore lower revenue numbers and margin. No denying that Shein has also contributed to the loss in market share.
However, going forward selling at higher prices and margin will be a good base for recovery.
I wish they had done all the writeoffs last time round as it would have been forgotten about by now and the headline numbers would look better this time.
They also look like they are targeting more premium buyers so hopefully diversifying more away from typical shein shoppers