RE: MSAR/BioMSAR vs Green Ammonia17 Mar 2021 13:18
Most of the time long termer`s spent waiting was wasted by the company. Their recent conclusion that KSA are "followers" not innovators and that their internal structures are not really suited to the MSAR value proposition, was complete confirmation our time was wasted. Ten years and counting QFI wasted trying to sell "sand to the Arabs", while ignoring other smaller opportunities in the process.
There was logic in aiming high with KSA, but not if you already knew how their internal fuel market works and the fact they`re not innovators, which QFI did know at that time, nothing really changes quickly in KSA!! Not saying KSA should have been ignored, but Iain Williams should have widened our interests into the areas Mike Kirk did when Maersk walked away. Williams was so confident he`d get both KSA and Maersk that he simply didn`t bother with others. Bordering on negligence imo.
This is not hindsight speaking. From what Kirk said recently, they knew this about KSA from day one virtually yet still kept most of our eggs in the same fragile KSA basket, all during a time of high SP value and when the company had around £10m funding in the bank. The above is not the fault of Mike Kirk, he inherited the problem.
Although we do have a long history trying to market MSAR, its really only since Kirk arrived and Maersk failed that we even tried to market MSAR to the wider world. Williams was the problem imo and it cost the company dearly in terms of time to get our product to market.