Reminder re China11 Aug 2018 19:53
A second permanent BRICKLIVE centre will open in China in the autumn. The Shanghai complex will be a joint venture with a new licensee, Wuhan Realjoy Children Park Management Co. Ltd – A Wu Han DDMC Culture Company Limited. This follows the May opening of the first permanent BRICKLIVE centre in China located in the ski resort of Fulong Chongli, an Olympic venue for the Beijing 2022 Winter Games. Within a year LVCG is expecting to have up to five centres and then to open five more each year after.
LVCG also secured a 5-year licensing deal with Cross Media Group of Seoul, South Korea, for the exclusive right to open and operate BRICKLIVE branded kids cafes in China. Five are expected to be launched in 2018, rising to 30 by the end of 2019 and 100 by the end of 2022. We await hearing when the first of the 5 cafes planned for China this year opens but they have opened the first for South Korea in the world famous and neo-futuristic Dongdaemun Design Plaza (“DDP”) in Seoul, South Korea.
Working in partnership with Korean food Celebrity Hino, BRICKLIVE Kids Café will be a permanent venue featuring magnificent LEGO® animals such as a leopard, a lion cub, two macaws and the fan-favourite Feed the Frog game. As well as the dramatic models, the café will also feature BRICKLIVE’s top attractions, including a brick pit, an interactive graffiti wall.
The Company is pleased to announce that the BRICKLIVE Animal Paradise show, created by BRICKLIVE Touring, will begin a three-year, twenty city tour of China, beginning on 7 September 2018 at the world-famous National Stadium in Beijing, also known as the Birds Nest Stadium.
LVCG’s wholly-owned subsidiary Brick Live International Limited (“BLI”) entered into a licence agreement with Bricklive Centre Education Technology (Beijing) Co., Ltd (“BLC”), the Group’s 49%-owned joint venture in China, for the exclusive right to sub-license the staging and promotion of BRICKLIVE Animal Paradise in China. This involves the organisation and staging of the tour shows across the 20 venues until September 2021. In addition, Decheng has an option to extend the sub-licencing agreement for a further 3 years on the same terms, to take the show to an additional 20 cities. The total value to BLI of the initial 3-year contract is US$3.1 million, comprising both content and show licence fees.
The creation of this BRICKLIVE Animal Paradise show has been funded by BLC, and under the agreement with Decheng, BLC receives a guaranteed percentage of sponsorship and ticket revenue.
Meanwhile back in May, it was announced that BRICKLIVE Kids will be a permanent childcare crèche, where children can enjoy BRICKLIVE’s classic brick pits in a space of around 100sqm, and will have the safety of full time supervision whilst parents go shopping.
A five-year non-exclusive contract has been signed by Bricklive Centre Education Technology (Beijing) Co. Ltd, Bricklive Group’s joint venture partners in China. The first BRICKLIVE Kid