Massive potential in APAC11 Aug 2018 21:05
In the Annual Report issued in May, it was said that key territories for growth are Indonesia, Japan, China and Vietnam and that they were already working on an exciting football related project in China. We know how big from a monetary point of view, football is in China. A new contract out there could be very profitable indeed and could make investors take note of BBSN. With their experience with both the EFL and recently with the Premiership through SKY, thus could prove to be a game changer.
From the Annual Report, the Asia Pacific ad market in 2017, bolstered by robust performance of traditional TV media and rapid online take-up, saw strong growth which was underpinned by structural drivers, such as rising consumerism, the emerging middle class, as well as rapid mobile device adoption by a younger demographic in the developing markets such as Vietnam, Indonesia and the Philippines.
When contracts emerge from the concentrated activity in the APAC countries, we can look IMHO to a sustained rise in the SP.