RE: Trading Statement 6th August30 Jul 2024 11:56
The FY24 statement has a very low hurdle in order to make the share price move upwards, the following is very likely to happen:
It needs to hit full year profits in-line with their profit warning. This is very likely to happen given the profit warning was made only 6-7 weeks before FY24 statement and thus they should know with a high degree of accuracy roughly what the profits are. Moreover, that three different directors (with insider knowledge) have taken reasonable sized positions since the profit warning (implying they know the FY24 statement is going to be at least reasonable and therefore move the share price up).
They need to hold dividends to assure investors of yougov's rebound. This is very likely to happen as their predicted profits (from the profit warning) are still within last years rage.
Lastly, yougov must explain why their profits have stayed within last years rage notwithstanding making significantly higher revenue this year. The higher revenue shows yougov has grown and is a stronger company this year, we just need to know why the profits havent followed suit. I am sure they will do this, and it is likely the two acquisitions during 24 trading which caused the decline in profits. Simply put, yougov pushed too hard for growth and the cost of this growth has eaten into profits but in the following year 25, this push for growth is likely to pay off significantly as the investment is already made/paid for.
Regarding the FY24 statement being moved from 31 July to 6 August, I believe this is positive, and most likely to include in this year's accounts some or all of the profits that were going to be rolled forward into FY25 accounts. Follwing the HY24 statement and the profit warning, I estimate about 20% of the profits from yougov's two acquisitions in FY24 were going to be rolled into FY25. This would be about 6m in profits and given the yougov share price drop, it is very likely that the directors of yougov have pushed to include this in this year's statement in order to show the drop off in profitability is very small and largely caused from the acquisitions. Moreover, that this drop will invert in FY25 as the costs have been paid.
If I am right about the above, I could easily see yougov jump to 600p upwards. But of course this is just a theory, a trade theory! Haha. But seriously, my predictions are based entirely on research and evidence. I have been right everytime I have said the price is going to move up or down. The price will reach 500p or there about by the FY24 statement, 600p++ after the statement if they have pushed to include the full profits this year, and then 800p by HY25 in January by which time yougov would have again proved their profitability and growth.