RE: 8888 Mar 2023 20:47
Did 888 pay too much for WH? Yes.
Could they have bought WH for less? No, I don’t think so. Why not? Mainly because of timing. Online casino gaming surged in popularity during the covid lockdown. People had plenty of money and time on their hands, and playing poker or roulette was the perfect distraction to the incessantly negative “global pandemic” news. There was less regulation and maximum stake limits. Hence revenue and profit surged and 888 were more cash rich than they’d ever be. The company was in an extremely strong position and this was essential if lenders were to back a large scale acquisition. Meanwhile William Hill bookies were temporarily shut down with an uncertain future and sports betting all but dead. Were 888 expecting to surpass the profits made during lockdown? Unlikely. Was William Hill going to look any less attractive as a business prospect? Probably not. “Buy when others are fearful” - The fact that 888 made the acquisition when they did, I think was a masterstroke. If 888 had played it safe and kept plodding along with online casino games only, with increased regulation and a looming recession, I think we’d be witnessing a slow but certain decline in revenue and profit, possibly longterm. There was a narrow window of opportunity. Had 888 pondered too long, the chance to acquire one of the UK’s best know bookmakers would have been and gone. It wasn’t the perfect deal, and I can understand why there is so much anger at the collapse in share price. But instead of lamenting management’s decision, I think shareholders should be grateful as it has almost certainly cemented 888’s longterm future. The mcap in 10 years will be multiples of what it would’ve been without WH.