RE: At what price would u buy ?.12 Nov 2023 16:08
Utterlyclueless,
let me give me my opinion to your questions:
Is there any brand value in superdry?
Yes as they have already done 2 licensing deals, one for east asia and one for India etc. Each license deal worth more than the market cap of Superdry. Also circa £600 M sales per year of a premium priced product.
The stores always look empty when I walk past them
Can you tell me which stores these are please? The southampton store was empty literally during summer period upto about 3 weeks ago. Now they are quite busy and seem quite popular at the moment. Not like Primark though
are any products that are gaining sales momentum?
I would say Jackets are Superdry's key product. I have visisted again this week and there were 3 people trying on jackets at the same time. Their stores have pretty much stuffed themselve with a huge number of different jackets this year. More than last. Their jackets were their key seller last year and they have picked up on that.
So the key to look out for is if it is difficult to buy popular sizes of their jackets in a months time or so, would be the indicator that Superdry did well this xmas.
All my opinion of course and would like to hear how busy other superdry stores are across the country