RE: Snoozebox World Cup 201814 Sep 2014 21:48
I suggest that ZZZ avoids any business associated with the Russia WC especially in Russia. As pointed out here it is a massive one off liability, fraught with political and commercial risk and IMO the very consideration smacks of desperation.
Keep it short, smart, snappy, low investment, use existing assets, quick to cash, no hangover stock, nice and cashie, lots of outsourcing catering etc, bleed your assets ZZZ. No heavy lifting now. Spend on marketing, build the brand at home and crack markets from the center - the UK.
Anything else us a recipe for investor disaster.