RE: Warner Bros Discovery calls time on ‘spend, spend, spend’ streaming model10 Aug 2022 13:35
Warner Bros Discovery have $55bn of debt to reduce.
Jason Kilar, the former CEO disrupted the market when he green lit ‘Project Popcorn’ which put the entire 2021 theatrical movie slate on day date. Analysts like Morgan Stanley’s Ed Young were too quick to jump on that tactical approach and the best thing for theatrical and Cineworld is the new CEO, David Zaslav u-turning that strategy now.
Zaslav was quoted saying:
"Our conclusion is expensive direct-to-streaming movies, in terms of how people are consuming them on the platform, how often people buy a service for them, how they get nourished over time, is no comparison to what happens when you launch a film in the theaters. This idea of expensive films going direct to streaming, we can't find an economic value for it, and so we're making a strategic shift."
I want to see WBD get 25-35 tentpoles out for 2023/2024 and we will have an excellent slate of movies.
Cineworld and all cinemas are suffering from a reduction in content to play. This was expected as production has been hurt. With more movies being green lit and WBD endorsing theatrical first, should contribute to Cineworld’s recovery.