Sports personalities urged to take shares20 May 2023 00:49
Meagan Loyst
Founder & CEO of Gen Z VCs | Forbes 30 Under 30, LinkedIn Top Voice, Gen Z Speaker & CreatorFounder & CEO of Gen Z VCs | Forbes 30 Under 30, LinkedIn Top Voice, Gen Z Speaker & Creator
All athletes should consider taking equity deals over cash. Federer turned down a $10m-a-year Nike sponsorship to take a 3% equity stake in On repping their shoes... turning into $300m at IPO 🚀
Think about it this way. 30 years with Nike x $10m a year = $300m.
Federer joined On Running as an ambassador/investor in 2019 & then On went public in 2021... $300m in 2 years via his equity stake. 15x faster.
I'll continue saying this is true for anyone with an audience across industries... equity is where you make the real money, as long as you do the diligence and choose right.
Content creators, influencers, athletes, singers - before you sign your next big sponsorship or endorsement deal, ask how you can align in the long-run with equity vs. cash 💸
Interesting to see sports personalities urged to take an equity stake rather than cash…
Well done MOS for going down this path.