FT8 Jun 2017 09:51
Online grocer Ocado had its worst day in nine months on Wednesday after a warehouse tour aimed at showing off its latest technology backfired.
Ocado this week took analysts and investors to Andover in Hampshire to see the third generation of its distribution centre. It is Ocado’s first implementation of a proprietary system it calls the Hive: a giant frame patrolled by clawed robots that grab and sort stacks of boxes below, then drop them with humans for picking and packaging.
But despite having been in operation since November, the Andover site is running at just over 10 per cent capacity, said analysts. Volumes are not yet enough to take direct deliveries from suppliers so most goods come from Ocado’s Dordon hub, 120 miles away.
To reach scale Ocado will need to cut prices and invest in marketing, which is not yet in market expectations, said analysts. And, in the meantime, the slow progress means Ocado will struggle to attract licensees for the Hive system and will rely instead on much less lucrative software-only deals similar to the one it announced on Sunday.
Hive “is not yet the magic bullet that will make the online food retail industry profitable,” said Exane BNP Paribas, which called consensus forecasts “far too optimistic”. It advised selling Ocado, which fell 7.9 per cent to 284p.