Online ?natives?19 Apr 2018 14:08
"Joanne Denney-Finch said: �Online will remain the fastest-growing channel over the next five years, but we have lowered our forecast for this part of the market from 2016, as many retailers have also started to refocus their efforts on the in-store experience, which will create additional competition for online.
�However, the size of the prize in online still remains huge. We expect to see the �digital native� � those people who have grown up using technology in many aspects of their lives � help to sustain growth in the future, as they carry on shopping online for groceries and potentially convert others to do the same. In the last month, 40% of all British shoppers say they have bought some of their food and groceries online, but looking ahead to the next two to three years, that figure rises to 60% of shoppers who say it�s likely they will shop online.�