Tomorrow’s Sunday Times Part 122 Apr 2023 20:14
Tomorrow’s Sunday Times
Matt Moulding eyes an end to THG’s miserable life on the markets
Matt Moulding cut jobs at his beauty and nutrition business THG as the share price fell, but has he done enough to entice bidders to take it off his hands?
Last Christmas, THG boss Matt Moulding put together a video to fire up his charges after a tough year for his online beauty empire. Moulding played an extract from the film The Wolf of Wall Street, in which the unscrupulous stockbroker Jordan Belfort, played by Leonardo DiCaprio, learns how his colleagues systematically stiff their clients to line their own pockets.
The parallel Moulding wanted to tease out was clear: since its ill-fated stock market float, THG has fallen victim to dark forces in a game that’s rigged.
Now, the muscle-bound entrepreneur may be able to escape the gilded cage he reluctantly inhabits. Last Monday, THG revealed that private equity giant Apollo had made a “highly preliminary” offer to acquire the company behind Cult Beauty and Myprotein, lifting its bombed-out shares by 40 per cent. Apollo knows THG well: the firm, which is said to be working on the potential bid with advisers from investment bank RBC, already owns a chunk of its debt.
But THG’s weak results the next day underlined why a degree of scepticism over any deal is warranted. Write-downs on the value of its beauty brands and of Ingenuity, the outsourcing division once billed as its great white hope, pushed the group to a pre-tax loss of £550 million on sales of £2.24 billion last year. After bouncing around all week, THG’s shares closed on Friday at 90p, valuing the company at £1.17 billion.
Last week was not the first chaotic one in THG’s brief history on the stock market, but could it be one of the last?
“A lot of investors wouldn’t want to sell, but I think it is going to come to that,” said one shareholder. “It is time for this one to leave the market, sadly.”
THG, formerly known as The Hut Group, was founded in 2004 by Moulding and John Gallemore, who remains with the company as chief operating officer. It started out as a VAT-free CD and DVD retailer in the Channel Islands before switching to beauty and nutrition products, which enjoyed stellar growth.
Today, THG makes more than half of its sales from its beauty division, including websites Cult Beauty and Lookfantastic and its own brands such as ESPA, a maker of skincare products. Its nutrition division accounts for about a third of sales through brands including Myprotein, a manufacturer of protein bars and shakes.
From its base near Manchester airport, THG operates a vast automated warehouse and a broadcast studio where former footballer Gary Neville films his show The Overlap. The heavy investments made by THG in its infrastructure have drained it of cash. Now, Moulding must prove they have been worth it.