RE: The history of SER by BMD3 Sep 2016 09:40
Continued ..........
.....We hot footed around the city of London for months upon months, emails, phone calls, conferences, lunches, secret meetings, on a perpetual treadmill, knocking on doors seeking advice. Some were willing to help some scoffed and told us we were mad. It was “impossible” “Let Sefton die” Emails went unanswered, phone calls weren’t returned. We pressed on knowing that as each day went by Sefton grew weaker while we grew just that little bit stronger.
The journey/s undertaken by myself with others took us to far flung places such as Canada, USA, and Switzerland, South East Asia, Hawaii, Iceland, Tunisia and some! It wasn’t easy and it was a costly exercise that we, SaveSure, funded ourselves. Excluding my trips back and forth to London, before we took control, which in themselves were extremely costly and amounted to a king’s ransom, I still owe £2,000 to a consultant who agreed to take it only when I had the money to pay. (That shall be paid this week) the whole episode was very costly not only in monetary terms but time. Of the £50K awarded to myself £23K has gone in PAYE/NI. But hey let’s not let the truth get in the way of a juicy ‘BMD pockets £50k’ by-line! Or he’s a “Crony Capitalist” from my good friend Tom Winnifrith who believe it or not also helped. Tom Winnifrith is a pain in the arse but we love him all the same. He is what I call a reluctant good guy. It was never about money. It was about doing something that was right. About fixing a problem that in a way I was partly responsible for. I felt I had a duty to at least try to help. We were lucky but then again I’ve always been lucky.
I spent close to 16 months on and off working on Sefton. Not the 3 months some would have you believe. It’s nice to be sat on the stock but to be honest and frank. I am as you may now realise not short of a bob or two. I am a family man whose children come first, first and first.
I live a frugal life personally. No flash motors or fancy apartments. The cocaine, hookers and strip clubs I leave to the city of Mammon. There’s one last thing I would like to do. Take ALL those who have helped Sefton share-holders, out on a night to Annabelles. A place that I was taken to recently by one of the team. I may even try to become a member. A small extravagance…
Why I stood down. Let me explain; I was never ever going to stay as CEO or executive. It was interim only. Some will need to google what that word means. As I kept telling interested corporates I did not want to be ‘Shogun’. Others quite obviously were using their own ‘Corporate Bastard’ logic “He is intending to stay”. I wanted to step away when the BOTW lien was negotiated off. That was the deal we had with the new people who are now being subjected to the rigours of interview etc. This was 5-6 weeks ago. Our remit