Very exciting interview with CEO18 Feb 2011 06:54
http://www.insidermedia.com/insider/south-east/47571-lo-q-acquisition-trail-after-strong-results/
"Lo-Q on acquisition trail after strong results
Twyford-based Lo-Q, which supplies virtual queuing systems for theme parks and major attractions, is eyeing an acquisitions trail after reporting strong results for the year to 31 October.
Revenue at the company, whose products enable the public to make ride reservations using a wireless handheld device, was up 15.9 per cent to £20.3m and its pre-tax profit was up 18.4 per cent to £2.32m. It has £6m in cash and no debt.
Much of the company’s success last year was down to the “staycation” trend in the US, its main market. Park attendance at the 12 parks Lo-Q supplies grew by nine per cent despite the difficult economy, largely thanks to good weather.
Chief executive Tom Burnet told Insider: “Many Americans are choosing to spend the vacation at theme parks. The amusement park market appears relatively resilient to an economic downturn - attendance at the top parks slowed but did not decline in 2009.”
Meanwhile, increasingly confident park operators - including Lo-Q’s largest customer Six Flags, are investing in new attractions, which should increase attendance and thus queues and therefore demand for high-tech queuing devices.
There is a “substantial” opportunity to sell the technology to more parks, said Burnet. Lo-Q has three of the top ten amusement park corporations as customers but penetration of these customers is still low - the existing customer base represents only about eight per cent of visitors to the biggest amusement parks.
Asia-Pacific – particularly China – are potentially big markets too, as is the water park sector. The company is about to conduct operational trials in US water parks of the new Q-credits wristband-based device, which enables cashless payments.
“...If we get this right we have a terrific opportunity to open up a whole new market,” said Burnet.
The company has strengthened its sales function to tackle this potential and is already seeing results. It has secured five contract extensions during the year from Legoland at Windsor and from four overseas parks, including Dollywood in the US.
It has also recently signed heads of terms for the installation of its Q-bot system with three theme parks, including, Blackpool Pleasure Beach in the UK. It is in advanced discussions with another park.
“The pipeline is in better shape than it’s been for some time,” said Burnet.
Now, having built a solid business in its core market, the company is now looking at possible acquisitions.
Burnet said: “We have money in the bank and we are determined to grow. We see great potential in targeted acquisition of other technically led organisations working in the same sectors...there are other areas we could get into. Ticketing, cashless payment