Good article about Atmel/XSense5 Mar 2014 12:29
A new positive article about ATML - in particular stating in conclusion that "Opportunity in the Internet of Things, the automotive market, and mobile computing should help Atmel do well going forward".
All of which play nicely to CAR's XSense potential and already have XSense now in products or are being modelled by Atmel in products like car dashboards, watches etc:
Http://www.fool.com/investing/general/2014/03/04/atmel-can-still-deliver-in-the-long-run.aspx
Extract:
"Considering such moves, it is quite easy to see why Atmel saw 40% growth in core 32-bit microcontrollers in 2013. Also, the company has made enhancements to its products to support industrial applications, medical electronics, wearable devices, and the Internet of Things.
Atmel management believes that they have "one of the industry's most extensive portfolios of technologies for IoT applications." Atmel's ultra-low power microcontrollers, wireless connectivity solutions, and security solutions will probably help the company in tapping this emerging industry, and the company has already made some notable moves in this arena. Atmel uses the ZigBee platform for its IoT products, and its flagship design has already been used in Philips' popular Hue lighting system.
This year, Atmel aims to bring several new and efficient turnkey IoT solutions in an effort to "simplify our customers' product development and enhance their time to market." Cisco has put the size of the Internet of Things at $19 trillion, and it is quite understandable why Atmel is upbeat about this opportunity.
Mobile devices to fuel growth
Also, Atmel is quite positive about the prospects of Ultrabooks and Google's Chromebooks. The company claims to have landed several design wins in these two devices. In 2013, Chromebooks saw rapid growth and accounted for a fifth of total laptop sales in the U.S., according to NPD. Quite clearly, Google's Chromebook came into its own in 2013, with Microsoft going after the device with a dedicated Scroogled website. Moreover, according to Amazon.com's stats, two of the three best-selling laptops on the e-retailers' website during the holiday period were Chromebooks.
Atmel finds itself at the heart of Chromebook growth with its touchscreen controllers, but this is not the only Google-powered device that's expected to drive growth. Atmel claims to be the largest supplier of touchscreen controllers for both Android and Windows 8 and 8.1 systems, which is why it is expecting robust growth as these platforms gain traction."