New partnership with Google....20 Jun 2017 09:48
Exciting stuff.....
Https://imimobile.com/blog-imimobile-joins-google-rcs-program/
"Blog / 16th June 2017
Get involved with RCS early with IMImobile and Google
Posted by Sudarshan Dharmapuri
The mobile industry is finally set on revolutionising messaging – and IMImobile will be at the cutting edge together with Google
This month, IMImobile joined Google’s RCS Business Messaging Early Access Program as a launch partner further cementing our position as an innovator in the customer interaction management space. This exciting initiative sees global telecoms operators and key messaging providers come together with Google to start testing implementation of the new message standard. So what is RCS – and how is it different from standard messaging?"
Conclusion:
"For businesses, the advent of RCS marks yet another shift towards messaging-oriented customer interactions, and adds another channel into the evolving messaging ecosystem (alongside SMS, Facebook Messenger, Twitter DM, WeChat and so on). As customers increase adoption and usage of these diverse channels, and the number of channels rises, the ability to orchestrate and automate customer interactions and journeys becomes a business imperative. This, of course, is where IMImobile’s customer journey orchestration platform comes into its own.
Google at the forefront – and so is IMImobile
Google is playing a key role in the RCS initiative, which should help accelerate adoption and launch of the new messaging platform. Google’s Android Messages client supports RCS messaging (alongside SMS and MMS) and it is partnering with 27 operators and device manufacturers to upgrade the native messaging experience with RCS.
Our participation in the Early Access Program means we can start driving awareness of RCS for A2P usage, test different use cases, and influence the development roadmap. We will also have access to resources on, for example, conversation design, and to the Google network of supported operators alongside our existing relationships with carriers on telecom channels.
This is great news for our own clients who want to be early to market with this new messaging channel, as we’re ideally positioned to help enterprises take advantage of the technology."