News: IMO working with Google on SMS verification17 Jan 2020 10:01
Rolling out across nine countries "with more to come":
Https://imimobile.com/blog/google-brings-business-verification-to-sms
Extracts:
"Google brings Business Verification to SMS
Verification to enhance customer trust in SMS messages now also supported by IMImobile
Written by Alex Cambell|
January 16th 2020
Despite the rise in popularity of newer mobile messaging channels such as RCS, WhatsApp for Business and Apple Business Chat, SMS remains the primary mobile communications channel for most organizations. In fact, industry analyst Mobilesquared predicts that 2.8 trillion A2P SMS messages will be sent by 2022......
Verified SMS
If businesses are able to do more to verify they are trusted senders, it will significantly improve engagement and trust with customers. Therefore, the announcement from Google that it is bringing business verification to SMS promises to be a gamechanger when it comes to business SMS messaging. Verified SMS by Google will enable businesses to display their brand name and a logo alongside a verification badge when sending SMS to Messages users.
IMImobile has been one of a select number of technology partners working with Google on this initiative, so we are really excited to help bring Verified SMS to market..."
"Google’s Verified SMS offering presents a number of benefits to businesses:
Verifying message authenticity - on a message-by-message basis – without sending message content to Google
Minimal integration effort required - just provide your business name, logo and description
Improved messaging experience and increased customer trust
The business being seen as an innovator
The roll-out is happening gradually across nine countries including the UK, US, India, Mexico, Brazil, France, Philippines, Spain and Canada, with more to come in the future."