SCSW says Buy BBSN12 Aug 2025 11:23
The new issue of SCSW is now out, so it's worth noting that there was a big tip for BBSN in last month's issue.
This was just before the share consolidation of course, so the newly increased EPS forecast is now 6.2p EPS. On a pro forma basis for a full year this would now be 6.8p EPS.
A few interesting extracts:
"Brave Bison (BBSN; 3.1p) has had a remarkable turnaround for a company that for most of its early quoted life lacked a clear strategy. That changed in 2021 when brothers Oli and Theo Green - whose father built Carlton Communications into a billion-pound TV giant - acquired a stake and took control. They cut costs, shifted towards scalable services and content, and they began building a marketing and technology business spanning owned social channels, influencer marketing and ecommerce.
This was enough to attract the attention of Tory donor Lord Ashcroft who took a 23% holding, overtaking the Greens with 18%. Ashcroft is known for growing service businesses via M&A such as ADT, Impellam and Marlowe and I presume his influence has rubbed off because Brave Bison has sprung into a ferment of activity. Up until this month, brokers were looking for sales of perhaps £22m for the year, which would have marked the fourth year of improvement. But four deals in FY25 have leapfrogged this and a full year contribution from all deals would see sales top £37m."
"And just when its hands might have looked full consolidating those three acquisitions, BBSN has pulled off the £19m acquisition of MiniMBA from Centaur Media (CAU; 33p), which becomes the cornerstone for a new training division. As Theo Green explained to me, it’s not “the low end how to do online marketing course, you might get from the Institute of Marketing.” This is much higher MBA-level training in marketing, brand and general management for CMOs and marketing directors. Courses run over an online platform and offer virtual teaching for over 6,000 delegates every year. The £2000 courses run online twice a year (Sept and April).
MiniMBA was founded by Professor Mark Ritson, one of the most well-known MBA marketing pundits globally. MiniMBA is expected to deliver sales of £11m and an EBITDA margin of 33% in FY25 after a royalty to Ritson. It equates to an exit PE of 5.5 and MiniMBA could indeed grow fast. As Green says, it’s not about cross-selling to other parts of the group - that would water down the course - but unshackled from Centaur, which owns Marketing Week, MiniMBA is free to seek new publisher partnerships overseas, initially in Sweden and Holland. The deal sees Ritson invest £2m in the placing and a further £2m within 24 months so is incentivised to keep the business performing.
...With a 4-month contribution from MiniMBA, Cavendish upgraded forecast sales by 14% to £29.2m, pretax profit by 26% to £5m and EPS by 9% to 0.31p. More upgrades are likely. ....I’m watching it for possible GP3 inclusion. Buy."