RE: A shrinking ARR gap6 Aug 2024 09:15
If they offer discounts to new customers, they need to be careful to book them at the discounted price and not the full price. In other words, following your example, that £100 is in fact £75 in real terms (nominally £100 on the books). Nothing sinister in that, because it doesn’t affect retrospective P&L, but does affect ARR projections. If someone is trying to buy PCIP it would be the first thing to check. Just a thought!