RE: New business model.,3 May 2019 17:36
Yes Beachandsurf
1) I think we are commercial for some things now and this is the beauty of the new products and business model
They will be coy about their costs as this is not something they want to be very clear to customers/competitors.
2) From the graph of longevity/price per KWH present at the last two AGMs, If you look at a line of around 3 year stack life and probably around one third to half way down on manufacturing cost, I guestimate that we are now probably healthily below 10c per KWH on cost without hydrogen.
3) We could probably sell electricity to a large chlor-alkali company and compete with their current perhaps 4-6c per KWH electricity and would make a substantial loss.
For EV charging, there was mention of being able to sell electricity at 40c per KWH. There will be extra costs of the extra kit, but they are talking about business opportunities needing to have 20% margins and this one makes the grade.
For diesel generation I have seen costs per KWH of up to close to $1 in some isolated places. This will vary a lot depending on the location/situation, but this sounds like a market where the 20% margins will work. I looked a little at costs in Africa where there is grid electricity but it is not reliable, so there is massive diesel backup use for anyone needing reliable supply (eg if they have a fridge). Costs per KWH for this electricity is high.
Not a current discussion, but anywhere they could supply electricity plus valuable water could be somewhere they could make the 20% margin.
4) The new business model and the products to target these niches seems elegant and beautifully conceived to me.
The low hanging fruit was never an ESCO model for the chlor-alkali industry. It was always the places where you can sell electricity for a premium price and make a profit. This is a series of well researched and elegant solutions.
On another note, the '1 Gw of installation ESCO to the chlor-alkali industry' would probably have needed billions of pounds of funding to supply the kit. How AFC could raise that kind of money when their Mcap is now around 12 million was always a bit of a flawed plan.