update from AR28 Aug 2016 14:29
Here's an interesting part of an interview on ************* between TW and AR with some up-to-date info.
I now get it and it's all to play for here....very promising.
Q: NEW is another of yours but is not a biotech. Is that you spreading risk or just a great opportunity? What exactly does big sofa do?
A: It is an opportunity that I believe has a huge potential upside, it was brought to me by somebody I had backed a number of years ago who has a very good track record and he bought 11% of Big Sofa early last year, on that basis I was interested and started doing a lot more DD – what it does and this is a very simplified example is the following: it specialises in video data analysis for major FMCG businesses on a global basis – over the years we have always been asked to fill out surveys either by email or telephone, these are hugely inaccurate – what major brands want is to study customer behaviour via video but converted and tagged to a technology that they are able to access quickly - Big Sofa has developed this technology and is now expanding dramatically on a global customer basis.
Q: When might we see some action here?
A: We should announce end of September with EGM mid October.