RE: Red Hot7 Apr 2024 10:09
1msn/ NIgeCo. Much as I would like to see your £4 level, I cant see this in the foreseeable future.
Last year before the sector slow down and sell off, WPP was trading at around 10xEPS, today its around 7x. If S4 were trading at a similar level on its adjusted EPS then todays SP should be in the mid 70's. Let's assume the sector picks back up and gets back to 10x then for your £4, S4 would need to quadruple its earnings. Is it possible?
If they can get back to high teens margin on a net rev of 1bn, say earnings of 180m on the f/c 2025 share count = 27pps. By 2025 this seems not impossible although according to the FT the highest analyst forecast for 2025 is 10.8p, so the analysts basically discount an improving margin., which seems harsh to me. If the sector re-rates back to 10x average (perfectly plausible by next year end) then SP at 2.70 seems not unreasonable. For it to be higher they either need to grow the revenue organically as no deals until £4 has already been stated by SMS or their rating has to be higher than the sector which could be if they get the margins back up but it would need to be 50% higher. Seems unlikely.
For S4 to i be higher than the sector they need to have 1. fully rehabilitated themselves with the market (no surprises) and 2. they either need some big client wins or start the growth cycle again at below £4ps. It's all a bit circular.
Wouldn't surprise me to see a merger but I think the price will need to be well north of £2 for SMS to agree.