RE: Golden Nugget deal22 Jan 2018 22:09
Yeah they could be clearer with the impact of these. Marketing-wise, maybe, but I'm not too worried about their marketing budget tbh. These guys are actually marketing pretty cleverly to their target audience through some of these deals. Deal or no deal, xfactor etc. My concern with them is that the white label sites they created for those brands are awful. But still, deals like that add rev for GMR and hand the marketing and retention spending over to someone else. Leaving GMR to move on to the next one. They need to stick to what they are doing well, which is slot games. They have done the heavy lifting already with their current portfolio and their games platform. If they continue to sign deals like this they will grow but it's slowly adding incremental revenue as the integration work for each of these deals is completed and they free up resource for the next one. Then releasing slot games which gets more profitable each time as more sites are integrated and it's launched to a wider audience. I'm very optimistic about their future, but I think it will be a bit slower than it might sound from the recent news. Comparing them to JP Joy is a bit hazy as well. They're completely different revenue models. Sites require a lot of marketing spend to keep customers and bring in new ones to replace ones they lose. Game providers develop as many good games as they can and integrate them with as many sites as possible and then sit in the cut. If the industry does well, they will. Stride gaming is a good comparison I think. I think it's overvalued and GMR is under but side by side if strides mkp is to be believed GMRs is beyond me.