RE: Licencing model6 Nov 2019 13:13
Hey,
Mostly correct yeah.
We build games and sign a rev share agreement with gambling sites, coral for example. Tech teams on both sides have to do integration work so that the games on our servers can be played from coral's site. The site can then decide which of our games it wants to take, based on popularity of the game, the other games they already have and where they see a gap etc. Then the sites launch the games, customers can play the games online(or mobile) without downloading and then at the end of the month we get a revenue share from the sites. Obviously the rev share is different and not released, but generally you'd be looking at 5 to 20%. Bigger slots providers can haggle for a higher rev share as sites will really want their games.
We definitely seem to be taking a lot of time to complete an integration, hopefully something they are addressing, especially now that we have transitioned and can free up resource. The site can also be the cause of delay. The dev teams can only work on 1 or 2 integrations at a time and they could be working on another suppliers. Also everyone's systems are different so issues can pop up all over the place. they have mentioned a steady pipeline that we have built up but yeah any new deals go to the back of that pipeline.
therefore the best deals are with content aggregators, (relax gaming as an example) as they've done this work with the sites already. We just integrate with them once and we can go live on multiple sites soon after signing a rev share agreement.
Once the integration is done, launching new games becomes more profitable as sites we are already setup with can launch our games after a little testing.
Our advantage is the game type slingo. There has been next to 0 innovation in online slots for years, other than graphics. This is an actually different game type that customers are loving so now that we are live with some of the big UK sites, the rest will have to scramble to play catch up and will be looking to ASAP. Most are integrated with relax gaming so we should see more of the bigger sites hosting our games very shortly.
On sites like coral they have hundreds of slot games so it's hard to break through the noise, but with a different format we are in a great spot. And the games are obviously performing well for the sites as it's in a very prominent position on their homepage for months. Something they would monitor and make changes to at least monthly