Tomfoolery is the new Angry Whinge!9 Dec 2025 06:35
ITV is pioneering in attracting a distant demographic back to the fold.
This is not good news for our own 'Angry Whinge' (aka Tomfoolery club) 😂
YouTuber Angryginge, whose real name is Morgan Burtwistle, won the title of champion on I'm a Celebrity Get Me Out of Here 2025. At just 24 years old, the streamer from Manchester embodies a new trend where creator-led fan communities significantly impact prime-time television results. His audience of 1.4 million, built through platforms like YouTube, TikTok, and football-themed livestreams, resulted in tens of millions of votes during the series, which ITV reported as attracting over 10 million viewers on opening night—its highest audience since Euro 2024.
The blend of television broadcast and creator-driven popularity has become increasingly crucial for major entertainment formats to maintain relevance, especially among those under 35. ITV currently stands out as the frontrunner in the competition for viewer engagement in this evolving landscape.