RE: The real news re Update from ITV6 Nov 2025 10:35
It doesn't need saving, Nutter.
It will however boost revenue - without doubt.
ITV has consistently experienced revenue boosts linked to football viewership, particularly during significant tournaments. Here are notable instances from the past that illustrate this trend:
Euro 2024 Impact
In July 2024, ITV reported a 17% surge in advertising revenues during the second quarter, attributing this growth to the Euro 2024 football tournament. The broadcaster's underlying pre-tax profits increased by 51%, reflecting strong viewing across their platforms.b This uptick helped offset declines in other areas, such as their ITV Studios division, which faced challenges from Hollywood strikes affecting production.
Euro 2020 Influence
Similarly, in November 2021, ITV documented a 29% rise in total advertising revenue attributed to the delayed Euro 2020 tournament. This increase was particularly pronounced in June, with a 115% jump in advertising compared to the previous year. The growth followed the loosening of pandemic restrictions and strong interest in the tournament, solidifying ITV's financial recovery.