RE: EE+AFC22 Oct 2020 12:23
There’s a lot of wishful thinking about the exposure AFC will get from Extreme E.
From my experience, in all sponsorship deals, you have to fight for every bit of exposure and be very proactive to get it.
At the moment, given the countless missed opportunities and lack of good news stories / creative PR, AFC will hardly be noticed.
Car websites and magazines are always looking for content, articles, interviews etc. Given the amount of media focus on EE, it’s amazing AFC haven’t had a single mention since the original RNS.
This won’t change unless they do something about it!