Positive thinking (here at least)7 Apr 2025 10:41
Not good times all round, hope people are coping alright.
I had a few thoughts on how the current situation could actually work in Ondo's favour, and would welcome others' opinions:
1. Selling in the US, Ondo provides a service offering (Β£50 or so, per year), which happens to have hardware included (value Β£30 or so, one-off). If tariffs do apply, likely to only be Β£3 or so extra (10%) (and only on the year 1 costs). Minimal impact.
2. As discussed months ago, the Leakbot manufacturing partner already does production in the US (as well as UK, EU & Asia), so upstanding US production, if really needed, should be facil.
3. The RoI business case for Leakbot could get even stronger, for both homeowners and insurers. Two drivers here. A) when times are tight homeowners shop around more looking for good deals, Leakbot can help progressive insurers stand out in a crowded market. B) cost of (extensive) repair is gonna skyrocket, like really skyrocket, prevention being better than cure will be even more the case.
If the economy does tank, yes there'll be fewer households overall seeking insurance, but Ondo is still right at the start of market penetration. Don't think addressable market shrinking by 10% matters if you've only penetrated 1% into the remaining 90%.
Am I talking crap? Other potential positives? Key negatives?