RE: Moving11 May 2024 16:55
If you listen to the presentation JL declares that 70% of the young fashion brand sales are done by next day delivery . This is not something Shein can offer. I also, think that most people will order once or twice off Shein and lose interest, I don't believe they will establish loyal customers like Boo as all they offer is the cheapest price. The website is clunky and far less intuitive to BOO's offering. Core brands only declining by 4% at H224 is showing there is some clear green shoots emerging in the business.