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21st Oct 2025

Scott Livingston CEO of TOORU, explains how data will deliver next generation wellness brands

https://youtu.be/Na0NZ88NVpg?si=bA0KaVwdxVpXX_4C

"How Tooru evolved from S-Ventures into an AIM-listed platform for growth in the wellness sector

The story behind its portfolio brands - Juvela, Pulsin and Purely - and the launch of Oaf, its new gluten-free bakery range in Tesco

How Market Rocket’s digital capabilities are helping Tooru compete and win shelf space with data-led consumer insight

Why management’s significant shareholding underpins a long-term, value-creation mindset

What success will look like as the group targets scale, acquisitions and margin expansion over the next three years"

Reasons to add Tooru PLC (AIM:#TOO​) to your watchlist:

Strong market position in the fast-growing “free-from” and plant-based food categories supported by established retail and prescription channels

Product advantages through significant investment in ingredient formulations to deliver products that aren’t just healthy but tasty, too

Integrated growth platform with in-house digital agency Market Rocket providing leading edge online marketing

£15 million in gross sales value and EBITDA-positive performance achieved shortly after listing

Founder-led management with meaningful personal investment leaving them fully aligned with shareholders

Clear acquisition strategy to consolidate a fragmented wellness market through selective brand acquisitions that complement existing operations

Scott Livingston, Chief Executive Officer of Tooru PLC, was interviewed by John Hughman for focusIR.

#TOO​ #AIM​ #Wellness​ #HealthyLiving​

"the Company is in advanced discussions with regard to listing these products with other major supermarket chains."

"The previous owners, S-Ventures, in the past received a number of approaches to acquire this business, with a price indication in excess of £10 million for the shares of Juvela. Whilst no current offers are being pursued, this gives the Board confidence as to the value of this business even prior to the launch of OAF."

"the Company expects to increase the working capital available for Juvela to support and promote the developing demand for its brands through Juvela's existing funding arrangements."

"All of this has been achieved in a relatively short period of time which, we believe, will ultimately create significant value for shareholders."

Zero chance of any placing here, plus huge growth potential, other major retailers likely to follow suit with Tesco and stock the products in their stores across the UK. Previous offers of £10M+ before being stocked in Tesco stores, any potential offer now would be likely in the £25-£30M region such is the value and growth that has been created here by their unique products being rolled out mainstream across UK supermarkets which were previously only available through prescription. Can see 3 - 5p here if they announce deals with other major supermarkets which we understand discussions being at an "advanced stage" !

"We are increasingly confident in the prospects for Juvela and believe that it has significant upside potential."

Enough said ;))

Agreed, the next leg up isn't far off

Yes I think my £20M + valuation may turn out to be a little conservative - this has imo 3-5p a share written all over it. This is one of those that you are either in before the meteoric rise or your not :)

"The previous owners, S-Ventures, in the past received a number of approaches to acquire this business, with a price indication in excess of £10 million for the shares of Juvela. Whilst no current offers are being pursued, this gives the Board confidence as to the value of this business even prior to the launch of OAF."

So in the past the company was approached being offered in excess of £10M for all the shares - fair to say any offer now would be likely £20M plus imo - and current Mcap is £3M !

For both the copper and gold potential here, this company has all the hallmarks of a GGP mk2 imo

"Funding discussions are being advanced with African, European, and Middle Eastern banks and sovereign funds"

Lovely jubbly :))

This was nearly 50p earlier this year, 10 bag potential from current levels :))

This morning :))

Sold your fantasy 250k shares yet LTI??? LMFAO 🤣

Looking very strong for the afternoon 💪

You don't even have any to sell ya twit 🤣

🤡🤡🤡🤡

How about ending up hating yourself if your wrong and you ended up totally missing out on the meteoric rise ?

Which let's face it is perfectly possible now with no outstanding warrants acting as a drag on the SP anymore!

Currently No2 on the risers board :))

If that is the case Toffeeman, then hold on tight as we know how fast this can move back up as has been witnessed on more than one occasion!

Luckily I take no notice of twits like LTI and was buying between 2.82 and 2.9 yesterday 👌

Looks like a leak in MET1 too :))

Haha, obsessed is a bit of an understatement when it comes to the twit LTI

Fair value presently imo with all the warrants now well and truly out the way and cashed up