Online streaming services face '30% made in Europe' law Netflix, Amazon and other online streaming services will have to dedicate 30% of their output to TV shows and films made in Europe, which they must subsidise, under the terms of a new EU law agreed in Brussels on Thursday. As well as the �Netflix quota�, the streaming services will have to fund European TV series and films, either by directly commissioning the content or contributing to national film funds, under the terms of an outline deal on EU broadcasting rules reached by legislators. MEPs and the council of ministers, who are responsible for agreeing the law, struck a deal on a final version of the EU�s audio-visual services directive � a breakthrough in the legislative process. The law falls into a longstanding tradition of EU lawmakers protecting European film and drama against the encroachments of Hollywood and US TV and online shows.
She wouldnt need any approval from sky or virgin as itv would remain free to air. Any OTT service they decide to implement would be direct to consumer. Basic SVOD service. Can’t see it happening myself due to the lack of sport or movies. Maybe an ad free stream.
A raft of global buyers have snapped up �Vanity Fair,� the ITV and Amazon adaptation of William Makepeace Thackeray�s literary classic with �Ready Player One� star Olivia Cooke. ITV and Amazon Co-Production ITV Studios Global Entertainment is selling the series and gave buyers a sneak peek at a spring preview earlier this year. As MipTV opens, the distributor has closed European sales with Movistar+ in Spain, NPO in the Netherlands, SVT in Sweden, NRK in Norway, and YLE in Finland. �With this series Mammoth Screen and Amazon Studios are at their very best,� said Maria Kyriacou, president, ITV Studios International. �Getting a head start on MipTV by hosting our own drama festival earlier in the year has put us in a great position for a busy market this week.� ITV Studios has also shopped the period drama to Canadian pubcaster CBC, BBC First in Australia, and TVNZ in New Zealand.
http://www.thedrum.com/opinion/2018/04/16/no-advertising-spend-not-moving-online-heres-why
Wigan I don't disagree with you point but the one thing you are not considering in your point is that ITV are becoming a big player in terms of production, studios and facilities which means they will be chasing this business along with all of the other production houses?
you are very quick to shout down other peoples views Norrab? where's the evidence people are flocking to Netflix? linear TV viewing is still massive in comparison https://www.thinkbox.tv/News-and-opinion/Newsroom/TV-accounts-for-94-percent-of-video-advertising
The reseach backs you hp Weyland.. Netflix is penetrating in to pay TV homes and encouraging people to watch more TV. https://www.thinkbox.tv/News-and-opinion/Newsroom/TV-accounts-for-94-percent-of-video-advertising
The wrong demo according to who? Advertisers still love ITV; huge numbers sitting on the sofa, watching TV together at the same time. When you say low disposbale incomes you mean, the average person in the UK. Someone who still needs to get shopping every week. ITV still serves a purpose to this demo Pay TV has flat lined, hence why Sky are launching skinny bundles (Now TV) in order to stem the decline. The shift over the next few years will be direct to consumer (OTT packages) the battle will be how to get consumers to pay 1.99 or whatever per month to view your content. People who own the content will be the winners... ITV are gettting much stronger in terms of content creation.
People can't get enought of Food Content, its still huge across both linear and youtube.. hence why Discovery spent so much buying Scripps (Food Network) saying that Bake Off is more than just a show about baking
For all of those people who say 'traditonal' media is dead.. well tech brands don't think so. This is good for C4 and TV as a whole. https://www.theguardian.com/tv-and-radio/2018/mar/29/amazon-snaps-up-bake-off-sponsorship-in-biggest-uk-tv-deal#img-1
The broadcaster hopes it can benefit at a time when some brands are considering pulling money from Facebook in the wake of the Cambridge Analytica data scandal. ITV, which brings in upwards of �100m a month in ad sales, could be sacrificing millions of pounds by dropping the late penalty charges. It is thought about 15% to 20% of TV ad bookings are "late". The broadcaster will hope to make up that shortfall by bringing in extra money from existing and new TV advertisers in April and May and beyond.