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Commercial TV's Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here's what needs to happen
With audiences having boomed recently and talk of its impact and effect rightly resurgent, the focus is at last turning back where it belongs - TV
There is also conversation around ITV’s forthcoming update to investors later this month that we should pay attention to.
A ‘strategy refresh’ is expected from newish CEO Dame Carolyn McCall and some believe ITV will finally seek to overturn the competition remedy which governs what it can charge advertisers - Contract Rights Renewal (CRR).
Leading economic and media consultancy Enders Analysis seems to think so. It’s been working on a paper for some time and chose to publish it a few days ago.
Thorough if rather equivocal, Enders concludes CRR is obsolete and should be phased out over the next four years.
As one of its original architects and signatories, I’ve been saying publicly for several years that it’s outmoded and have a very keen interest in how the market evolves beyond it.
Installed in 2003, it is one of the most effective “competition interventions” of all time.
We only had a few months to implement it, which we did with minimal disruption, so it could yet be annulled in September for 2019 trading.
FACEBOOK – HOLOCAUST DENIAL: Facebook founder Mark Zuckerberg has become embroiled in a spat over comments made to website Recode in which he suggested that he didn’t agree that Facebook should ban holocaust denial. He said, it was "hard to understand intent" when somebody denied the Holocaust and added, "I just don't think that it is the right thing to say, 'We're going to take someone off the platform if they get things wrong, even multiple times'." His remarks were rebuked by Jonathan Greenblatt, chief executive of the Anti-Defamation League who said, Holocaust denial was "a wilful, deliberate and longstanding deception tactic by anti-Semites…Facebook has a moral and ethical obligation not to allow its dissemination
I'm sorry but clearly Questor have no idea about the UK TV market. You cannot compare ITV and Sky. Sky are not a broadcaster, they are a platform, a tech business but not a broadcaster. (Sky TV channels account for about 10% of their total impacts) ITV is a broadcaster (and content producer) but are not a platform.
Also need to bear in mind, Sky now includes Germany and Italy, it isnt just a UK business.
Yep totally agree things are slowly decreasing... however where TV is strong, is the large mass audeinces that brands can reach in short time. TV makes brands famous, its not all about hyper targetting.