RE: Baffled by the comments1 Feb 2021 12:36
Hi Swanny,
I can't be 100% certain as I don't work for IG (full disclosure, I did for 8 years to 2019), so some of this is just guesswork, other is about knowing how they operate:
Re not allowing actual share dealing, this is the area I know least about, but it's likely to do with IG's access to the market. To buy shares on your behalf they need a trading venue and have to meet with the terms/criteria for that venue. It's entirely possible that they are simply not setup on a venue to deal with the level of demand for what is a fairly minor stock.
RE long not short, we don't know what IG's position is for a number of reasons. Firstly, IG tell you the number of clients with positions in a given direction, but not the magnitude of those positions. Second, IG could be hedged in such a way that they aren't exposed the way you think:
Example. Say IG's clients are £1000pp long FTSE. IG choose to hedge £800 of that, so IG's net position is now £200 short (client's are £200 long). Then clients sell £400pp. Client's remain long, £600pp. IG did no hedging trades, but is now £200 PP long, because they are over-hedged vs clients. They have no incentive to trade at this point, they don't care if they are long or short, just the magnitude of their exposure. But if we extend that to your example of this share, we don't and can't know IG's position.
RE client retention, I suppose that's a question for spread betting in general. Last I checked IG make more revenue from clients over a year old than any other provider (might need to check SAXO, they run a similar model). That data is public, pretty sure it was in the annual report, where they show revenue by year of acquisition.
Hope some of that is helpful