To stop £350B Asset leakage in pension via VISA integration!10 Mar 2026 10:57
1. Retention of AUM (Assets Under Management) Fees
Currently, when a retiree needs money for a holiday or a car, they withdraw a large lump sum. That money leaves the pension provider (e.g., Alltrust) and goes to a bank like Barclays.
The Gain: By using the Freedom Visa card, the money stays inside the pension pot until the moment the card is tapped. FPP/Freedom continues to earn management fees on that capital for months or years longer than they would have otherwise.
2. "Retirement-as-a-Service" (RaaS) Licensing
FPP/Freedom isn't just a pension provider; they are a technology platform.
The Gain: They sell their "pension-to-card" infrastructure to other massive pension funds who are also losing billions in leakage. Every time another provider signs up to use the Freedom/Visa integration, FPP earns SaaS (Software as a Service) fees and implementation revenue.
3. Transaction and Interchange Revenue
By integrating directly with Visa, Freedom becomes part of the payment value chain.
The Gain: A small percentage of every transaction made on a Freedom-powered pension card is shared with the platform. While individual fees are small, across a £330bn market, the "clip" on those transactions becomes a massive revenue stream.