New LinkedIn…5 Dec 2023 08:04
This year, we've saved the best until last 👊
2023 has been lively for everyone – THG is no exception.
Emergency fundraisers from consumer-facing businesses were common in 2023 - businesses navigated inflation, exploding interest rates & a weary consumer. Sadly, some didn't make it to Christmas.
Anyone reading THG’s media coverage from a few blatantly dubious characters, could be forgiven for thinking THG might be one of them. Maybe they had a “Christmas drink” riding on it? Well, they may now be tucking into a smaller turkey this year instead.
Not only is THG still here, but we’ve grown stronger and had some good fun in 2023. And now we’ve managed to squeeze another piece of exciting news in before year end.
Adding to recent deals with CityAM and Williams Racing…….THG has acquired major US beauty brand Biossance.
UK market valuations make it near impossible for UK companies to buy overseas businesses. Instead, each day, foreign buyers gobble up UK companies like a game of “Pac-Man” 😉
Quality beauty brands usually sell for a multiple of 4 to 6 times revenues. The biggest beauty deal in 2023 saw L'Oréal pay 5 x revenues ($2.5bn) for Aesop, despite falling sales. UK companies simply can't compete in these deals.
Launched in 2015, Amyris went on to invest $300m-$400m in building Biossance. c$200m was invested in brand marketing alone, with Reese Witherspoon the key ambassador (see pic). And so the Biossance brand equity is strong, especially across the US.
In 2022, annual revenues reached almost $100m, but with losses of c$90m to match. Amyris, a bio-tech business, launched other, smaller, celebrity brands with a similar strategy.
The losses and cash burn finally caught up, and Amyris went bust a few weeks ago, and all brands put up for sale.
Usually, there’d be a queue of buyers for a brand like Biossance - a large, premium, clean chemistry brand, with sustainability at its core. Over 50% of sales are generated from Biossance’s own website, and it has a major US store agreement with SEPHORA.
But buyer interest was minimal. The only other serious bidder was a US PE firm.
Why? In short, because nobody has a THG Ingenuity division. Biossance has a fantastic management team, led by Catherine Gore, but they need a new supply chain, tech platform, and cheaper routes to market. We bring these.
Biossance should be immediately breakeven in THG. Our US and UK labs will support with manufacturing, and THG Ingenuity immediately brings both a new global website & distribution.
LOOKFANTASTIC.COM & Cult Beauty already sell c$2m pa of Biossance products, which we can now accelerate.
After 5 hours of bidding, THG won by agreeing to pay $20m for Biossance. Included in the deal is c$23m of stock and $6m of receivables.
And so, if we do a good job in converting these assets into cash, it could mean we’ve paid less than nothing for a large, US, premium beauty brand…..Even U