Ingenuity VP post on Linkedin today..6 Feb 2024 19:31
Post from Herculano Rodrigues (VP of ingenuity) today on LinkedIn below and commented on by Vivek ..when is any of this going to be flippin reflected in the SP as it’s soul destroying being a holder here…
£1M to £125M in Just 5 Years: Myprotein's Japanese Market Triumph 🚀
Every time I speak with my colleagues (looking at you Brett Hamer and Neil Mistry) at Myprotein I'm blown away by this digital brand's incredible growth story.
Take their rise to become the #1 foreign sports nutrition brand in Japan - it's new market entry mastery that many CPGs dream of achieving.
It’s a case study of DTC excellence. By building direct relationships with Japanese consumers, Myprotein gathered insights to continuously optimize their operation and accelerate their market presence.
🇯🇵 Localized Innovation: From matcha to Hokkaido milk tea flavors, MyP’s deep understanding of Japanese tastes and preferences led to product hits that resonated deeply with local consumers.
🍒Seasonal Sensations with Shun: By aligning with the Asian tradition of Shun, MyP captivated the market with limited-edition products, showcasing the importance of health, seasonality, and premium positioning in driving growth.
📡 Community Building: Beyond numbers, MyP cultivated a dedicated following, with thousands attending brand events and engaging on platforms like Rakuten, proving that genuine brand-consumer connections translate to unparalleled growth
Being a high growth brand also required expanding into omnichannel through strategic retailer collaborations, bridging the gap between digital and physical, enhancing customer experience and accessibility!!
This case study from THG Ingenuity showcases Myprotein's journey in Japan.
Check it out here: https://lnkd.in/eqj-5nVs
#Myprotein #SportsNutrition #LocalizedInnovation #DirectToConsumer #CommunityBuilding #JapaneseMarket #Shun #SeasonalSensations #DigitalBrand #SuccessStory