RE: Vox markets24 Apr 2021 10:42
When to sell? It’s a fair question, Deep, because it’s a question we are ALL faced with sooner or later.
And you never get it 100% right, 100% of the time, because timing your sells is notoriously difficult, more so than knowing when to buy, I feel.
They say “it’s never wrong to take a profit”, but that’s what people say to console themselves when they’ve sold too soon!
The traditional advice - not always correct - on when to buy is to drip money into the market to smooth out the peaks and troughs.
The corollary of that advice must be to take money out in tranches too. That has generally worked pretty well for me over the years, and it’s what Gatemore have been doing with DX: from memory, they’ve gone from holding around 35% of the shares to nearer 20% over the last year. On the face of it they’ve got it wrong so far, sold way too soon, perhaps been caught out by the overall benefit to DX from sudden and unpredictable changes to patterns of consumer behaviour. It’s just one example of how events outside the company’s control can change everything. However, Gatemore still have a substantial holding on which they are continuing to enjoy further gains, and I suspect they will be pretty pleased with themselves in the fullness of time...
Finally, Chelsea makes a good point about waiting till at least the next Trading Update - I can't imagine it won't be extremely positive. The main question is over how the market will react this time round - the 20% slide last time was bizarre, and unlikely to be repeated, though some profit-taking will no doubt cause short-term volatility.
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