RE: Short sellers have this wrapped up at present26 Jun 2020 10:25
No not a short seller have shares and want the company to do well. No generalising here, just look at the facts of the past 4 years with declining sales, poor margins, losing market share consistently every quarter declining share price every year increased debt levels every year and the same strategy every year. Just to say they well good food and have a deal with Ocado is generalising. Everyone has a good home delivery service already. Let's hope they can come up with a winning formula but if they keep the current course nothing will change.