£15 Millions Profits Hit Per Week, Deutsche Bank2 May 2025 13:53
Marks and Spencer Group PLC (LSE:MKS) shares fell 1.7% after the retail was calculated to be facing around a £15 million hit to profits per week from its cyber attack, according to analysts at Deutsche Bank, with cyber insurance potentially not covering all of the impact if the incident runs on for much longer.
While there are many unknown aspect to the cyberattack and its effects, Cochrane estimated that M&S was facing around a £30 million hit to underlying profits so far, as the food supply chain reacts two weeks after the attack.
"We believe cyber insurance will cover the majority of the £30m but cover is generally time limited so further costs will likely be incurred by M&S," the analyst added.
A £30 million impact would be roughly 3.5% of total earnings, hit with a further circa 2% per week.
"Despite this one-off incident, M&S is firmly on the right track, in our view, and we see the shares bouncing when the incident is resolved," the Detusche analysts concluded, reiterating his 450p share price target.
However, there is "no long lasting damage to the brand" expected, said analyst Adam Cochrane, with the FTSE 100 retail "handling its suspected ransomware cyber attack with best-in-class communications".
This was linked to there being no evidence of any customer data being hacked and there has been "very robust consumer feeling towards M&S", he added, with social media reports of consumers diverting their spend towards M&S as a show of solidarity.