RE: September results are going to be a dud28 Aug 2024 15:09
Fortunately I sold my 360,000 Boohoo shares which I'd bought at 27p in 2015.
I learnt my lesson in not believing that the likes of Shein was a huge competitor to Boohoo when it was a huge competitor at the time and still is.
I could have made nearly £1.4m on Boohoo shares if I had been honest with myself and did more research at the time on Shein.
I kidded myself that Shein weren't going to be a problem for Boohoo.
More fool, me.
Just like so many are kidding themselves today about Asos, Boohoo, Revolution Beauty and THG.
Don't make my mistake.
I did get out of Boohoo with a huge profit however it could have been double the profit if I'd opened my eyes and did the necessary research on Shein at the time.
Sadly, shareholders take too long catching up with the market when it comes to falling share prices.
Shareholders only realise when it's too late.