RE: Shadowfall is shorting Boohoo - says it all27 May 2020 01:12
From a very quick read of the Shadowfall Report, here's some of the misleading information:-
Shadowfall's report mentions once only that Boohoo were able to buy 66.9% of PLT for £3.3m in 2016. This was a great buy for Boohoo. The report states loads and loads of times about the percentage held by Umar Kamani and mentions only once that Boohoo bought 66.9% of PLT for £3.3 million. Shadowfall doesn't even state it was an excellent buy for Boohoo's shareholders. Instead it calls it a modest price. Boohoo left 33.3% in the hands of Umar Kamani which was the right decision as far as I'm concerned. Umar is brilliant at running PLT and we've all benefited from how he's grown it.
Regarding ISawItFirst, I've always known it was owned by Mahmud Kamani's brother. This brother was a Director at Boohoo and left in about 2017. Shadowfall also don't mention any of this in their report. For me, I thought maybe the brother's nose was put out because he was a Director and not a joint CEO so hence why he left. Mahmud Kamani and Carol Kane were joint CEOs of Boohoo. Possibly the brother expected to be Joint CEO with Mahmud Kamani. The brother set up an online fast fashion business too, called Isawitfirst. This has been operating for about three years and is nowhere near the likes of Boohoo and never will be. Isawitfirst is small potatoes compared to Boohoo and always will be. None of this is covered in the Shadowfall report.
Regarding the Boohoo accounts they've always shown what money was paid to Umar Kamani for his 33.3% share of PLT. This has been there to read because I've checked for it myself.