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Analyst John Stevenson, Peel Hunt:

“The successful launch of Karen Millen and Coast demonstrates Boohoo's ability to tap into a different demographic and price proposition, raising the prospect of significant growth potential ahead.”

It’s only business as usual for a handful of British shares right now. One of these companies is online clothing retailer Boohoo.

According to Boohoo’s last trading update, business is booming. What’s more, the firm has plenty of cash in the bank to keep the lights on through this turbulent period.

Boohoo’s strengths will allow management to take advantage of any opportunities that come the company’s way. Indeed, management has already declared that the firm is looking for acquisition targets in the market.

Boohoo can weather the crisis and come out stronger on the other side.

Boohoo has a history of buying up distressed brands and integrating them into its own business. Last year, for example, the company bought the Coast and Karen Miller brands out of administration.

Earlier this month, both Oasis and Urban Warehouse went into administration. Likewise Laura Ashley and Cath Kidston. A savvy company such as Boohoo may be well placed to buy up such brands.

Financially, Boohoo certainly does seem to be in a good position. The company said that sales are still rising, though not at the 44% levels it saw last year. Indeed, Catto said “Some of the analysts are thinking about double-digit growth in sales over the year, which is definitely achievable”.

As most of the fashion industry looks set to take a hit because of lockdown, Boohoo may be able to buy up the scraps.

Of course the interesting question is what makes Boohoo different. In essence, it is the age and fashion consciousness of its average customer. The majority of its customers are young and trendy.

Though they may not be going out at the moment, they are certainly looking forward to the time when they can. Currently saving money elsewhere because of lockdown, many seem to be stocking up on clothes for when restrictions are finally lifted.

Interestingly, according to Boohoo co-founder Carol Kane, its customers do also buck the trend for not buying clothes to sit around the house in. She said Boohoo ha3 noticed a significant shift away from party outfits towards more casual clothes. Online conferences, it seems, are enough to make some people still dress well.

I think Boohoo has a lot going for it. Any company that can buck the trend of its entire industry when things are bad is well worth their present share price.

Boohoo shares still have way more upside left in them.

True to style, during the past week, the fast fashion retailer Boohoo snapped up the remaining 34% in its subsidiary, Pretty Little Thing, for a fraction of the price mooted by some analysts.

Always check posters past posts and then you'll know what they're about. The evidence is all there in their past posts. There are people out there wanting to buy your shares cheaper because they want to make money out of them and you. They're trying to manipulate you into panicking and selling. Beware those who have only one post and are trying their best to manipulate you. Use the filter so you don't have to read any posts from people who are trying to buy your Boohoo shares on the cheap.

Maybe Shadowfall are behind the US civil suit because they're so desperate to get the Boohoo share price down.

Don't panic, don't sell, because that's the only way to teach Shadowfall a lesson and anyone else on this board who are trying to get holders to panic and sell. They are all wanting to buy your shares cheaper and make money out of them and you. Don't ever let anyone do that to you.

ASOS sells clothes on behalf of third parties. Boohoo sell only their own clothes under 7 brand names. Boohoo put items on their website and see if they sell. If they sell then they get more of them. Boohoo are streets ahead of ASOS in terms of how they operate, Boohoo's profit margins are higher than ASOS hence why Boohoo's valuation is more than ASOS and always will be. You need to read and research Boohoo and then you'll understand why Boohoo's valuation is more than ASOS and always will be.

The fast fashion retailer Boohoo is facing a $100m (£81m) lawsuit in the US over claims it used fake promotions to mislead shoppers. Lawyers in the US have filed a civil claim against the brand and its subsidiaries, PrettyLittleThing and Nasty Gal, alleging they engaged in deceptive pricing by running fake sales and promotions. The legal action came in the same week the party dress seller announced a £323m deal to buy out its chairman's son's minority stake in PrettyLittleThing after a short seller attacked how it accounted for cash flow from the subsidiary. - Sunday Telegraph

That is the US for you, they'll take anyone to court over anything. Or it could be Shadowfall trying to get their own back. I'm sure Boohoo known how to fight this too and will do so.

Don't let this panic you into selling. Don't let anyone use this to panic you into selling. There'll be loads coming out of the woodwork to do exactly this because they want to buy your shares cheaper. Anyone who tries to panic you into selling is trying to buy your boohoo shares cheaper so they can make money from them and from you too.

Yes, the more people who email the Financial Conduct Authority (FCA) about Shadowfall. I had a reply too to say they were looking into it. That's exactly what we want for them to look into it. Here's the email address for anyone who wants to email the FCA and haven't done so:- whistle@fca.org.uk

You didn't even know BruceJamieson that Boohoo owned 66% of PLT before buying the remaining 34%. You'd thought Boohoo owned 100% of PLT before the recent announcement. So please spend your time reading and researching Boohoo. Then you'll be up to date instead of spending time on here having a go at posters who are posting relevant information to do with Boohoo. Go find something positive to do instead of spreading your unwanted negativity on here with your mean criticising of posters. Try reading the weekend Financial Times from cover to cover, you'll learn loads and give the rest of us a break.

You have a lot to learn about shares BruceJamieson if you think general economics, european markets and worldwide markets don't affect share prices and in particular Boohoo share price. Maybe less of your criticism of posters would help us all on here too. Try not to simply react to posts, don't just read them once and then complain about them, read them a number of times, think about how they might affect Boohoo and open your mind to learning beyond your own limited sphere of thinking.

This general economics post affects Boohoo and you should be interested in what it says about furloughing. Try reading it in full before commenting.

Boohoo's share price closed on Friday 29 May 2020 at 387.10p up 2.50p

Chancellor Rishi Sunak has announced details of the tapering of the Coronavirus Job Retention Scheme and extended the self-employment income support scheme. Employers who have furloughed staff are currently receiving 80% of each person’s pay, up to £2,500 a month. They will continue to receive this for June and July, then from August will be asked to pay national insurance and employer pension contributions, Sunak said. In September, the government will pay 70% of the furlough wage, with employers asked to pay 10%. Then in October, the final month of the scheme, the portion paid by the employer will rise to 20%.

For me also, nothingisworthit, it's too much of a risk and far too stressful to be jumping in and out of shares. I'd rather just ride through the ups and downs and look towards the long term future of Boohoo - which I think will be excellent.

The proportion of clothing sales spent online soared to the highest on record in April 2020 at 30.7%, which compares with the 19.1% reported in April 2019.

From the Office of National Statistics

In a month where spring buying would typically set in, online clothing sales plunged 23.1 per cent year-on-year in March, according to the latest IMRG Capgemini Online Retail Index. This refers to March 2020 only and it's for all online clothing sales and not specifically Boohoo.

As far as I can remember it was in the last Annual General Meeting on 22 April 2020 where double digit growth of between 10 -20% was expected.

Boohoo Group PLC has said group sales during April are ahead of last year, recovering after an initial plunge in mid-March when the coronavirus pandemic spread across Europe.

From Proactive Investors on 22 April 2020

For me, I don't have a diverse portfolio. I have done this in the past and found it too hard to keep on top of it by keeping up to date on each share. So now, I have two shares only and am able to keep on top of all the research and keeping up to date with each of them. I've learnt so much more from having two shares. This may not be for everyone however it suits me well. For me, it's all about doing the research thoroughly.

I bought in 2015 and held them through every bump in the road. I will be holding them for at least another 10 years and probably more. I've learnt loads from holding Boohoo through all the bumps. For me, that's how you make the real money. It is by finding a good share and sticking with it through thick and thin. Researching it throughly before you buy it and continuing to research it thoroughly by keeping up to date on it while you own it.

The cash payment for the purchase of the remaining 34% of PLT is £161.9m. Liberum see Boohoo having £350m net cash, at the present time, for further mergers and acquisitions. Boohoo had £240m net cash at end of February 2020, raised £198m in a placing which is £438m, take away £162m for the cash side of the purchase for the remaining 34% of PLT and that leaves £276m net cash. This means Liberum sees Boohoo as having made £74m net cash since 29 February 2020 because Liberum believes Boohoo have roughly £350m net cash at this present time.

Analysts at Liberum raised their target price on online fashion retailer Boohoo from 430p to 490p on Friday 29 May 2020, arguing that its recently announced acquisition of the remaining 34% stake in Prettylittlething that it didn't already hold was a "very shrewd and positive move".

Liberum estimates that the deal values 100% of Prettylittlething at £998-1,225m, suggesting a 12m forward 12-15x enterprise value/earnings before interest, tax, depreciation and a

For me also, nothingisworthit, it's too much of a risk and far too stressful to be jumping in and out of shares. I'd rather just ride through the ups and downs and look towards the long term future of Boohoo - which I think will be excellent.

The proportion of clothing sales spent online soared to the highest on record in April 2020 at 30.7%, which compares with the 19.1% reported in April 2019.

From the Office of National Statistics

In a month where spring buying would typically set in, online clothing sales plunged 23.1 per cent year-on-year in March, according to the latest IMRG Capgemini Online Retail Index. This refers to March 2020 only and it's for all online clothing sales and not specifically Boohoo.

As far as I can remember it was in the last Annual General Meeting on 22 April 2020 where double digit growth of between 10 -20% was expected.

Net Cash = Cash Balance – Current Liabilities

The cash payment for the purchase of the remaining 34% of PLT is £161.9m. Liberum see Boohoo having £350m net cash, at the present time, for further mergers and acquisitions. Boohoo had £240m net cash at end of February 2020, raised £198m in a placing which is £438m, take away £162m for the cash side of the purchase for the remaining 34% of PLT and that leaves £276m net cash. This means Liberum sees Boohoo as having made £74m net cash since 29 February 2020 because Liberum believes Boohoo have roughly £350m net cash at this present time.