RE: Zara results10 Jun 2020 19:44
Inditex, the owner of Zara, said online sales surged 95% in April as its stores were closed during the coronavirus lockdown in much of Europe. The company said it expected part of the shift to be permanent, with a quarter of sales expected to be online in 2022, up from 14% in 2019.
Even so, the firm booked its first-ever quarterly loss as sales overall dived. Sales fell to €3.3bn (£2.9bn) for the first three months of the month, down from €5.9bn a year earlier. That led to a quarterly loss of €409m for the Spanish firm, which also owns the Bershka and Pull & Bear brands.
"Lockdown is accelerating existing trends, forcing retailers to acknowledge the digital age has dawned," said Sophie Lund-Yates, from stockbroker Hargreaves Lansdown.
"The Zara owners were already working towards improving their online capabilities but lockdown has ushered in a new urgency."
She highlighted Zara's success in managing its stock levels. Inventory fell 10% in April, she said, "in stark contrast to the likes of M&S or Primark who have been lumbered with swollen piles of stock".
Inditex said it would spend €900m a year for the next three years on big, centralised stores and its online platform. It will close more than 1,000 smaller stores in the process.
The firm has a big advantage over many High Street competitors, thanks to its cash reserves.
It has €5.8bn, compared with €6.7bn last year.