RE: Share Price versus previous highs13 Mar 2021 13:08
danl90 - read in full and learn
Amazon is a great case study to illustrate several facts:
1. Even while acting as a Pipe, an internet business can show Platform properties (e.g. user-generated reviews).
2. Any system that uses data can leverage network effects and become more useful as more users use it. Traditionally, we associate network effects only with full-fledged Platform models. However, Amazon’s collaborative filtering feature shows that network effects can exist even on a linear model if it uses aggregate data to create value.
3. Pipes often transition to Platforms. Amazon opening up, first its marketplace, and then its publishing platform, demonstrates a great way of building a platform without having to worry about the chicken and egg problem. Start as a Pipe, get consumers hooked, and use that traction to attract producers and open up the Platform.
4. Many internet businesses may exhibit only one or two of the three platform properties. AWS only acts as a Toolbox. TripAdvisor (an independent business similar to Amazon’s review feature) plays more of a Magnet role only.