Member Info for Peoplepower1

West6809 - it may do because it may make a profit for end of year 2026 and so sentiment may become positive towards Boohoo at that time.

It needs to make a profit by end of year 2026.

There's no desperation from me. I've made loads of money out of Boohoo in the past.

I hate to see people chucking their hard earned money at Boohoo thinking it's cheap and it's going to go up.

The reason this is going down is because of the huge competition from Shein, it's lossmaking, it's got a huge revolving credit facility of £325m.

It looks like there's going to be a recession in the UK. Inflation will still be above 2% in 2026.

Research from analysts that I've read don't see margins rising for Boohoo until 2026 and even then it will only reach 6% and not the 6 to 8% Boohoo want to achieve.

Sentiment is against Boohoo regardless of how wonderful some on here may think Boohoo is.

Yes there may be some retracments upwards now and then when people who haven't done their hoemwork properly think it's cheap and they'll make some money out of it. Then it'll go down again.

Boohoo could have become the largest global cheapest fast fashion business. No longer, Shein has taken that away completely from Boohoo.

Boohoo could have been mega, no longer can this happen because Shein can undercut their prices.

Shein is taking market share from everyone, H and M, Zalando, Next, ASOS, Boohoo.

ASOS may well go to zero, it's had it.

The trend for the Boohoo share price is down.

This tells you that sentiment is against Boohoo.

There may be things going for Boohoo however there are too many things going against it at the present time.

There is even share sentiment analysis.

It's the trend of a share price which shows you how it's doing in terms of sentiment for that particular share.

Too many things wrong with ASOS for market sentiment to think 415p was the bottom.

The market trades are mostly automated because it's cheaper for private investors to buy shares this way The problem with this is it's a bit liek an auction and people can get carried away with it.

Buffett knows all about market sentiment.

All trades for Boohoo are on the London Stock Exchange so you can see for yourself the automated trades.

Even the most successful investors in the world know it is market sentiment which drives share prices.

It is called market sentiment which drives share prices.

It is not MMs, their buddies, the shorts, this is deluding people and yourself.

Boohoo only have bricks and mortar in the United Emirates, I think it is.

You can buy the research on Shein from Paribas Exane yourself. The research is paid for research so you have to buy it yourself to read it.

You could read the article in the link below from Earnest Analytics. That may help you understand Shein better.

Https://www.earnestanalytics.com/shein-sales-slow-as-us-fast-fashion-struggles-2/

The article also includes USA fast fashion slowing.

It's best to provide the link to the whole article.

I would think Shein lost a bit of its market share to bricks and mortar in the USA because people wanted to get out and about to shop after the pandemic.

Plus the cost of living crisis in the USA will have hit Shein's market share too.

This doesn't mean that Shein is not taking market share from ASOS in the USA.

It is the psychology of people that determine share prices.

Some people will have gone into buy ASOS today thinking it'll go back up and so the price goes up a bit.

Sosandar sell through bricks and mortar as well as online.

It's not shorts who determine the share price. It's people and Boohoo is out of sentiment.

Boohoo went up after the final results on 26 May 2023 because some people thought it was cheap and would go up from there. It hasn't, so these same people who bought in are getting out now.

On top of that people are now talking about a recession in the UK, inflation staying above 2% until at least 2026.

ASOS has lost market share in the USA and they have a distribution centre there. It is believed Shein has taken this market share from ASOS and will continue to take market share from ASOS in the USA.

Revenue for ASOS is predicted to be down double figures for end of year 2024. ASOS have a £500m bond maturing in 2026 to be paid.

Paribas EXane have done extensive research into Shein and see Shein taking market share from both ASOS and Boohoo in the UK and USA.

ASOS is closest to Boohoo.

The retail sector covers all types of retail.

You need to be realistic and not look at the general sector to see what's going on.

ASOS is down over 12%.

It looks like ASOS may need another fundraise sometime soon.

Sosandar sells clothes through bricks and mortar as well as online. BWNG is being held up by the majority family shareholders.

Bricks and mortar fashion have made a comeback and this has hit solely online fashion retailers.

Maybe, maybe not.

Too many things wrong for people like food inflation at 20%, energy still expensive, interest rates going up, inflation seen as going on for much longer, etc., etc.

It may not be the time to risk your hard earned money in investments.

ASOS is now more than 7% down.

ASOS is down more than 4%.

Look at the online fashion retailers and not the retail sector for how Boohoo is doing.

You must always look at the bad side of your investments.

If you don't open your mind and consider the bad side to your investments, then you're risking your hard earned money.

Nothing is all good or all bad.

There are always good sides and bad sides to investments.