RE: Next Week9 Aug 2024 16:19
So sorry, Simon. I had already done that, the explanations were very technical.
From what I've picked up from yourself. It looks to me like Mike Ashley is using this as a hedge.
On the one hand he sells Asos put options and gets money for this. If the Asos share price goes up, then he doesn't buy the shares and he has got money from selling put options.
If the Asos share price goes down, then he buys the shares, however, he is buying the shares cheaper and has also got the put options payment too, so the share price works out even cheaper.
Clever, so either way suits Mike Ashley by the looks of it. It's a way for him to buy Asos shares even cheaper.
For me, Ashley is desperate to get Boohoo, Asos, etc to use the Frasers Plus Buy Now Pay Later System.
I know the eternal bulls on here and on Boohoo would like to think Ashley will buy Boohoo/Asos.
Frasers has £1bn net debt, Asos has £652m net debt and Boohoo have about £300m net debt from memory. Ashley doesn't need more net debt for Frasers. Ashley needs Frasers to be making money through the Frasers Plus Payment System.
I remember back in about 2017/18 a teacher on the boohoo board asking his pupils where they bought their clothes, they were about age 16 and they all said Boohoo.
In 2024 you wouldn't get that answer, hence why Boohoo/Asos are no longer growing. I doubt they will ever grown again.
The mistake Boohoo/Asos made was not to copy Shein/Temu in sending parcels direct from China. China make high quality more expensive clothes as well as cheaper versions.
Boohoo/Asos could have done the same, got factories on board in China to make what they wanted and posted direct from China to UK, EU, US. This would have saved so much on warehouses, infrastructure and they could have competed on price with Shein/Temu.
This is where Boohoo/Asos failed completely. They had a golden chance and didn't take it nor see it. No strategic vision which is so necessary in business.
GLA